Want to boost conversions? Adopt these proven copywriting formulas to increase sales and stand out in 2025
If this resonates, you’re in the right place. Copywriters and CEOs often face the challenge of converting their readers into potential customers. After discussing with top industry professionals, I have brought 06 ultimate copywriting formulas that can boost your conversion rates and you can start making money in 2025.
Furthermore, today, every business wants to establish a strong online presence, and copywriting paves the way for generating sales and boosting conversions.
Thus, effective sales copywriting allows you to persuade readers to take the desired action—whether it’s purchasing a product, signing up for a service, or engaging with your brand.
In this article, I’ll guide you through six proven copywriting formulas you can adopt for crafting high-converting sales copy to boost your revenue and help you stand out in 2025.
Copywriting
“Copywriting is the process of creating written content that persuades, influences, or engages readers to take a specific action”
Sales Copywriting
“Sales copywriting is a process in which a copywriter focuses on crafting written content that helps business owners convert their readers into paying customers.”
Essentials Sections of a Sales Copy
Every high-converting sales copy has these 9 sections which are as follows:
- Headline
- Opening
- Benefits
- Credentials
- Testimonials
- Scarcity/Limited Time Offer/ Limited Stock
- Risk Reversal/ Money Back Guarantee
- Urgency/ First Come First Serve
- Call to Action (CTA)
Examples of Sales Copywriting
Sales Copywriting may include the following:
- Emails
- Landing Pages
- Product Descriptions
- Social Media Ads.
- Email Marketing can help you to drive leads that might turn into your potential customers.
- Also, a well-crafted landing page can help you drive more organic traffic to your site.
- Moreover, a good product description can be handy while converting your features into benefits for your readers and they might buy your product after correlating their needs to the benefits of your product
- Email Writing can help you communicate with your customers more effectively and therefore, mastering the art of crafting emails that elicit responses can turn the tables for you
Business Emails Templates: How to Write Business Emails: 5+ Business Email Examples That Get Responses
Crafting High-Converting Copy Using Copywriting Formulas
As of now, we have covered what copywriting exactly means and how it can help you boost your conversions and increase your sales by writing effective sales copies.
But, writing effective sales copy urges you to add 9 essential elements in your sales copy and you must adopt one of the following frameworks while crafting a conversion-focused sales copy.
- Firstly, you should know the purpose of your writing,
- Secondly, you ought to analyze your audience,
- Lastly, you must present your content in such a conversational tone that your audience can correlate themselves with your sales copy.
If you can make them resonate with your content, you will have a higher chance of converting your readers into potential customers – ultimately boosting your conversions and generating revenue, and mastering copywriting formulas can help you to craft high-converting sales copies.
Ann Handley says,
“So, before you begin the writing, be sure you know the purpose or mission or objective of every piece of content that you write. What are you trying to achieve? What information, exactly, are you trying to communicate? And why should your audience care?”
Let’s get down straight to these powerful copywriting formulas (frameworks) of copywriting and see how they can boost your conversions in 2025
AIDA Formula
AIDA copywriting formula consists of the following:
- Attention
- Interest
- Desire
- Action
Copywriters mainly use the AIDA model to write sales copy out of all these copywriting formulas, so we will also consider it while reading this article.
1. Awareness
Firstly, you grab readers’ attention by raising awareness about your product, or a service. In this section, you try to inform your readers how your particular product can resolve their problem.
2. Interest
Secondly, you make a great opening that creates interest in your service or product. This gives the readers hope that you have a solution to their problem.
3. Desire
Furthermore, you create desire by talking about the benefits in your sales copy. Try to describe as many benefits as possible so the readers can decide to take your desired action.
4. Action
Lastly, you create a call to action (CTA) after you create scarcity and give assurance to your lead. CTA (Call to Action) could be signing up for an email newsletter, subscriptions, buying a product, or purchasing your service or product.
Essentials of AIDA Framework
1. Emotions
Adding emotions is the most essential element of the AIDA framework. Just make sure to hook your readers emotionally as they say:
“We buy stories, we don’t buy products”
2. Think of it as a Reader
You must fill in readers’ shoes and think about what type of benefits you would like to see while purchasing the same product, or a service.
Warren Buffett says:
“It is very important to keep the user in mind; as if you’ve written that particular piece just for them rather than for everybody”
3. Speaking to an Individual
While crafting a sales copy, try to use 2nd person point of view (Pronoun: YOU). This will make the reader feel more connected to your written content and add personalized benefits.
Eugene Schwartz says
The most important element in advertising is not what is said, but what is felt”
4. Conversational Tone
While writing, you must adopt a friendly- conversational tone to get your readers engaged with your sales copy through the end.
Case Study of AIDA Copywriting Formula
For instance, “When crafting a landing page for a skincare brand, you can use the AIDA model to highlight the product’s unique ingredients-Awareness, develop their interest by mentioning its long-lasting effects due to its natural herbal ingredients- Interest, create a desire by mentioning its benefits of no side effects due to the natural herbal ingredients- Desire, and end with a strong call to action – Action.
PAS Copywriting Formula
Gary Bencivenga created this formula, known as the Performance Appraisal System (PAS).
The PAS framework is commonly used to craft sales copies that connect with the reader’s pain points and motivate them to take the desired action.
Once the problem is established, try to use simple and familiar words and hook the reader emotionally.
It consists of the following:
- Problem
- Agitation
- Solution
Leo Burnette says:
“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Case Study of PAS Copywriting Formula
In this case study we at first, presented the problem. After that, we discussed the emotional aspect of getting frustrated and then, we discussed the solution in terms of strategies.
“Are you struggling with low sales? Most businesses face this challenge, which can be frustrating and overwhelming. But with our proven strategies, you can boost conversions 5 times in just 4 months.”
Slippery Side Copywriting Formula
Joseph-Sugarman invented the Slippery Side copywriting formula. According to this framework, the copy (and the content) should be compelling enough that your prospect is constantly moving through your sales message at a brisk pace … like going down a slide.
He has also explained the entire formula in his book – The Adweek Copywriting Handbook.
Steps of Crafting Copies through Slippery Side Framework
- At first, craft a compelling headline
- Then, make a strong introduction
- Also, use crisp, smaller sentences, that can be read fast
- Use simple language for a better understanding
- Present the call to action
- Finally, keep the basics, and the audience in mind
Inverted Pyramid Copywriting Formula
It is an approach in which the most important information is presented first. Using this copywriting formula, we try to hook the reader with the most important information so he may read the entire ad copy and take the desired action.
Jeff Goins says:
“There is a secret every professional artist knows that the amateurs don’t: being original is overrated. The most creative minds in the world are not especially creative; they’re just better at rearrangement.”
Strategy to Implement Inverted Pyramid Approach
As we had discussed earlier, the most important is presented first, let us go into the nitty-gritty of the strategy to implement the inverted pyramid formula
- Firstly, figure out the most important pain points
- After that, filter out the important points that are not key
- Then, you should structure the content
- Write around the formed structure
- Lastly, revise and edit
Case Study of Inverted Pyramid Copywriting Formula
“Get 90% of daily tasks done with this time-management technique. Try Now!”. In this headline reader will get the most important information first – 90& task done per done with a time management technique.
4 C’s of Copywriting
This might sound similar to the 4 C’s of Marketing (Product, Price, Place, Promotion). The 4 C’s of copywriting consists of the following:
- Clear
- Concise
- Compelling
- Credible
Joseph Sugarman says,
“All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
Uses of 4C’s of Copywriting Formula
- This framework can be used to edit any copy
- You can use this framework in your blog articles
- It can also be used in creating a high-converting email newsletter
- You can use it to enhance engagement on your LinkedIn posts by posting concise, clear posts that can help your readers gain awareness
Note
“If you want to excel in blog/ article writing, you should consider this framework”
Elements of the 4 C’s of Copywriting Formula
1. Clear
To be clear, you should use simple words, short sentences, and avoid jargon, and keep the content straightforward.
Jargon
“Jargon is the words that are commonly used in a specific industry and only experts know their meanings”
Example
- CTR – CLICK THROUGH RATE
- CTA – CALL TO ACTION
- AB TESTING
- B2B
- B2C
How to Ensure Clarity in Writing Sales Copy
It should include the following:
- Short Sentences
- Short Paragraphs
- Bullet Points
- Headings
- Sub-headings
- Graphics
- Visual Elements
- CTA – Call to Action
Call to Action could be to book a demo, buy a product, subscribe to a newsletter, or add to a cart.
2. Concise
You must deliver your message using the fewest simple, familiar words. It is recommended that you use short sentences and paragraphs and be relevant while crafting your copy (a piece of written content which could be an ad copy, a sales copy, etc.)
3. Compelling
You should hook the reader with an interesting headline, add an eye-catching introduction, and try to hit their pain points so they can take interest in your sales copy and then there would be higher chances of getting your CTA done once they read your entire copy.
4. Credible
You should be honest with your readers. Use real statistics, add genuine reviews, use real customer testimonials, present your case studies which can add value to your copy, and most importantly readers can count on you because they know whatever they have read is authentic.
Anne Lamott says
“The very first thing I tell my new students on the first day of a workshop is that good writing is about telling the truth.”
Before After Bridge (BAB) Copywriting Formula
This copywriting formula is often adopted when writing web content, landing pages, email campaigns, email campaigns, and blog posts. In this framework, we divide our copy into three parts.
Firstly, we write a persuasive copy after analyzing our audience’s pain points – Before,
Secondly, we hook them by giving them a picture of what they feel after getting a long-lasting solution for their problem – After
Finally, we share our solution which could be our product or service – Bridge.
Implementation Strategy
- Firstly, identify the pain points of your audience
- If pain points had gone, present the situation and try to hook the readers
- Lastly, introduce your solution
Best Framework for Beginners in Copywriting
If you are a beginner in copywriting and want to establish a successful career, starting with the BAB framework would be the best strategy. In this approach, you must establish the problem, then present the outcomes of getting a solution for the problem, and then introduce your solution.
Case Study
Let’s take the same time management as the readers’ problem and see how it will work with our BAB formula:
Before
Are you still struggling with time management and not able to complete your day-to-day tasks and it seems to you that there are never enough hours to get every task done?
After
Imagine getting your tasks done with no paid software and other time management tools with ease half of the time, establishing a proper work-life balance enjoying life with more time, and creating moments with your loved ones.
Bridge
I have compiled a proven time management plan that will transform your life and get you covered with every routine task. Just fill out the form below and get my free time management plan for free – believe me, your stress-free life is Just a Click Away!
What’s Next?
Cheers! You have come to the end of this blog post and have mastered the six proven copywriting formulas to skyrocket your conversations and revenue. So, what’s next after it? The real success begins with practice!
Therefore, I would suggest you make at least 2 copies by adopting these copywriting formulas. In this way, you will be able to know which framework suits you the best and consequently, it will make you quite familiar with the process of crafting eye-catching headlines – making a strong introduction to hook your readers before landing your actual project.
Finally, catch up with each other in the comment section and share our samples for better understanding and feedback. Let’s grow together as copywriters—one brilliant piece at a time. Good luck and happy writing!
Hi, I’m Usama, the passionate creator behind usamawrites.com. My mission is to help you unlock your full potential by mastering English communication and the art of copywriting. Whether you’re looking to enhance your writing skills or boost your content’s impact, I’m here to guide you every step of the way. Let’s transform your ideas into powerful words together!
